13. Don’t say: “Can you just get the logo off our website?”

Why? Saving or taking a screenshot of a logo from your company website, Facebook page, or any other online source just won’t cut it quality-wise, especially for print projects. Logos need to have a certain resolution to look sharp and clear in your design; there are different requirements for print and web. The failsafe format to hand over your logo is a vector file, which means that it can be resized larger or smaller to suit any design without loss of quality. Common vector files types are AI (an Adobe Illustrator source file) and EPS. The original designer of your logo should be able to provide you with an appropriate file if you don’t have one.