01. Don’t say: “We haven’t finished writing the copy, but can you design a draft?”

Why? You’ll often hear marketing experts say that “Content is king.” A design should be built around the content, not vice versa. Presenting content to its best advantage will always look better and get better results than trying to squeeze all the content into an existing design. Plus, going back and trying to re-arrange the design to fit the copy can be time-consuming for a designer and increases the turn-around time for you or your company. Next time? Get the copy as close to its final version as you can before asking your designer to get started — it’s better for everyone.