12. Don’t say: “Can you make it pop?”

Why? Designers, unfortunately, can’t read your mind. So when you’re giving guidance or feedback on a design, try to be as specific as possible. Your designer won’t know what vague descriptors like “make it pop,” “edgy,” “modern,” or “fancy” mean unless you make it clear what they mean to you by being more detailed or showing examples that are similar to what you’re looking for.