05. Don’t say: “Can you Photoshop it…?”

Why? Yes, Photoshop and other advanced design software can do some amazing things. But it can’t do everything; sometimes designers receive requests that really are technically impossible. And just because you can do something doesn’t necessarily mean you should. Some of the more extreme or outlandish effects and treatments that are possible are not necessarily the best choice from a design perspective — plus, we’ve all seen Photoshop choices backfire, such as a model with an oddly angled arm or leg or impossibly thin proportions. So ask your designer to give you some feedback and constructive criticism; she’ll usually have a pretty good idea of what will or won’t work for your design.